SEM Russia: Search Engine Marketing
with Yandex.Direkt, Begun, Google Adwords
Why ONMARUS
ONMARUS is one of Yandex’s oldest partners in Germany. We’ve been working with the Russian search engine since 2009.
All search engine marketing campaigns are solely focused on the Russian online market. Some advertising campaigns run on neighbour target markets such as Ukraine, Kazakhstan and Belarus.
Having regard to the Russian mentality and possessing perfect knowledge of the Russian language we can offer optimum adaptation of product groups to desired target audiences.
With us, you will benefit from higher CTRs and as a result from better optimization of the search engine advertising according to your end goals (brand building, lead generation, increase in turnover, improvement of KPIs such as CPL/COP/CPI/ROI).
Our Services in Search Engine Marketing
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- Complete setup of new advertising campaigns on Yandex or Google in Russia
- A significant reduction of CPC of new SEM campaigns within a few days
- Establishment of conversion-tracking on Yandex.Metrics. if necessary
- Optimization of current SEM campaigns for better performance or prifitability
- Strategic campaign management with focus on performance goals
- Ongoing analysis of performance and conversion optimization
- Documentation and reporting
Furthermore, all campaigns supervised by our agency are exempt from Russian VAT of 18%. This means that the cost per click (CPC) is 18% cheaper than the usual CPC.
Technical Possibilities on Yandex
Product feeds for product marketing
Mobile app advertising
Extensive retargeting
Orientation on mobile devices
Targeting according to age and sex
Call tracking
Look-a-like targeting
Strategies for conversion optimisation
Our Professional Know-how
Our agency possesses experience in following fields on the Russian market:
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- E-commerce:fashion, cosmetics, elektronics, software
- Medicine services
- Pharmaceutical online shops
- Tourism, transport- und leisure offerings
- Machinery industry
- Gaming: online games, social games, peer-to-peer computer games
Don’t you know Yandex yet?
Yandex is the most widely used search engine in Russia and is therefore vitally important for search engine marketing.
Yandex has sustained its market share of approx. 57% (2016) for several years. Google follows on the solid second position with its nearly 35% market share. However, this search engine doesn’t perform strongly enough to achieve substantial outreach. Thus, Russia belongs to the countries where a domestic search engine dominates.
Advertisers in Russia display their advertising on Yandex and additionally on Google. However, one can reach more users with Yandex, above all through cross-media distribution: Yandex will be set as the main search engine in browsers and there are hardly any mobile users who don’t use any of the Yandex apps such as Maps, Email, Weather, Metro information.
Search Engine Marketing on Yandex (SEM, SMA)
Search engine marketing basically means advertisements in search results and if desired in advertising networks of search engines. There are several terms for search engine marketing, the most widely spread of which are such English terms as search engine advertising (SEA), search engine marketing (SEM) and paid search ads.
Search engine advertising on Yandex is similar to its western equivalent Google. Yandex advertisements are paid per click according to the auction principle (cost per click oder pay per click = CPC , PPC). It means that the cost per click changes constantly and depends on the density of competition for respective keywords and on the click rate of the advertisement. Click rate or conversion rate shows mostly how successful the advertisement is or the relation of eye contacts to clicks.
Costs
Yandex is very popular as an advertising platform, costs per click are therefore a bit higher than on Google. However, one should take into consideration that the conversion rate is mostly higher on Yandex than on Google. The CPCs vary considerably and total 0,01€ – 3,50€ for products and services for which we have displayed advertisements on Yandex so far. One can reduce these costs with sufficient know-how and application of certain strategies.
Business Economist Natalia Wittke
CEO
ONMARUSDo you have further questions about search engine marketing?
My team and I are open for your questions on the phone or by email and we are always at your disposal if you need professional advice. Our initial consultancy is absolutely free of charge. We are happy to help you with words and deeds.
Send us an email or call us under: +49 (0)40 317 024 90
SEARCH ENGINE MARKETING
SEM on Yandex and Google.ru, product marketing via feeds, retargeting, call tracking, look-a-like campaigns and conversion optimization – we support you in all aspects and bring you to the top!
DISPLAY ADVERTISING
Our long-standing clients are impressed with our services such as display and banner advertising, video and pre-roll ads, social targeting ads and dynamic retargeting. When can we convince you?
SOCIAL MEDIA
We offer you social media marketing and social media management Russian platforms vK.com, Odnoklassniki.ru, MoyMir, Facebook Russia, Twitter und Instagram.
MOBILE ADVERTISING
We offer you mobile web and in-app advertising on the largest platforms iOS and Android. WiFi/ mobile web and other types of targeting are also possible.
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